A crisis is an event that occurs suddenly, often unexpectedly, and demands a quick response. A crisis interferes with normal routines and creates uncertainty and stress in your business. Ultimately, it can threaten the very life of your company. A well-managed crisis, however, can not only preserve your business, but also enhance your credibility and reputation as a reliable vendor.
In the wake of hurricane Katrina, New Orleans businesses suffered greatly from lost business revenue and negative cash flow. Many were put out of business in a matter of days because they couldn’t maintain business continuity. This is no surprise considering that 43 percent of businesses that experience a disaster without an emergency plan never reopen.
I witnessed firsthand the problems that Katrina caused for local businesses. With most local numbers out of service, and employees scattered across the country, company managers were faced with the impossible task of trying to contact all their employees to get them back to work. Countless hours were wasted calling numbers that didn’t work and attempting to salvage workforces. I quickly realized the need for a comprehensive disaster recovery system and decided to create a tool that would preserve business continuity in the event of an emergency. That tool was RallyPoint.
RallyPoint is a web-based crisis communication and tracking solution for managers to monitor and interact with their members. It allows members to report in and notify their organizational managers of their location during a crisis and to receive vital information. RallyPoint provides a communication platform for organizations to use before, during, and after a crisis. It empowers an organization to prepare, communicate, and recover their most valuable asset…..their People.
Disasters are a reality we cannot escape, but we can prepare to deal with them before they strike. RallyPoint assists managers in creating and maintaining clear lines of communication between managers and their employees, and can supplement any disaster recovery plan. Prepared or not, more storms will affect the gulf coast. Consider RallyPoint to help your company weather the next storm.
Transformyx is an award winning software Development Company that specializes in simplifying business continuity. The company won the 2007 New Orleans City Business “Innovator of the Year” award for its creation of RallyPoint. The talented staff is dedicated to providing exceptional service and support for more than 400 clients worldwide. For more information on how RallyPoint can protect your company, call 225-761-0088.
